BattlegroundAI

June Strategies, a progressive ad marketing consultancy, approached us to develop a tool that uses AI to generate progressive ad campaign content at scale. Their firm identified a significant need among their clients who were often understaffed and volunteer run to find a better system for creating engaging social content. While many content creators use AI tools like ChatGPT for idea generation, the process is cumbersome, especially when managing multiple audience segments and platforms. They envisioned a tool that could streamline this process, put it all in one place, and generate hundreds of targeted ads in minutes.

To understand the opportunity they identified, we interviewed and ran contextual inquiry studies on ad managers and content creators already using AI tools. We confirmed their observation that creating engaging content—and crafting the right inputs for AI—was a significant challenge. However, deeper themes also emerged:AI tools like ChatGPT and Claude are relatively new, leading to hesitation and uncertainty about their proper use, including concerns about plagiarism.Most teams lack clear guidelines for AI use. Some avoid it entirely, others use it cautiously for brainstorming, and many don’t trust AI to handle sensitive messaging.These insights highlighted the need for building in a human editing and validation process . Instead of simply connecting to social platforms, the tool needed to focus on idea generation while preserving user control.

Using our research, we mapped the journey of creating targeted ad content and designed a step-by-step workflow that balanced efficiency with familiarity. By incorporating social media-style mockups, we made it easy for users to visualize the final ad while retaining creative control. The result was a streamlined workflow that made ad creation 10X faster.